Maps are evolving. Technology itself is going through a revolution. Earlier the fight was to procure data, now it is not.
Everyone has data but what distinguishes players is how they use that data.
The use of Augmented Reality would shape how maps would be commercialized for common population. The analysis of data patterns would give insights into deforestation, urbanization, population settlement and would act as a validator for various census exercises.
Moreover, the integration of location with browsing information has already been confirmed to give trends into population behaviour